Are You Using Link Bait to Attract Readers?
Sometimes, I think the term link bait has a connotation because you’re using it to “trick” others to link to your article. With that said, there are legitimate ways to link bait properly, especially if...
View ArticleWhy is Keyword Research Important for SEO?
The secret to effective keyword advertising is thorough keyword research. If the thought of that sends shivers down your spine (in a bad way), here’s an easier way to digest this topic: Why Research is...
View ArticleDoes Your Content Marketing Measure Up?
What is content marketing? In broad terms, it applies to all forms of marketing involving sharing engaging content that is meant to be useful for your target customers. When you hear this term used...
View ArticleAre You Guilty of SEO Overkill?
Even though it’s 2011, it’s amazing how many people still associate keyword stuffing with effective SEO. Sometimes, being too results-driven can cloud your thoughts and make you forget the most...
View ArticleWhat’s the Key to Keyword Density?
Like many things in the world of SEO, keyword density is a highly debated topic – especially in the wake of these online Panda updates. With all the sites that have been hit with less traffic, people...
View ArticleAre Your Business Blogs Too Boring?
Blogging is an important part of a content marketing strategy but sometimes, it’s hard to get around the fact that your business is “boring”. Whatever you do, don’t get into this train of thought!...
View ArticleWhat Highlander Can Teach You About Online Marketing
By some inexplicable feat, Highlander has become a cult classic. The 1986 has been deemed a “confusing movie that makes no sense” by some and “a top 10 fantasy film” by others. Regardless of your...
View ArticleThinking Out of the Box: 6 Link Building Strategies
Link building is increasingly becoming more important but at the same time, more complex. Nowadays, it’s about more than just tweaking your on-page SEO and submitting articles to to directories. It’s...
View ArticleDreading Google Updates? 4 Memes You Might Relate To
If you’ve noticed that your website traffic and/or search rankings were significantly down this week, you might have been affected by Google’s EMD and Panda 20. How convenient of Google to release...
View Article5 Ways Short Posts Can Help Your Business Blog
1) Keeps your blog active – Thinking of sitting down, researching and writing a 1000+ word blog is daunting and even boring. Instead of procrastinating and letting your blog die, keep reminding...
View Article4 Common Content Problems & What to do About Them
As many people have been saying, content copywriting and marketing is the “new SEO”. Although it may sound less complicated, there are quite a few obstacles you can still run into. Here are a few...
View ArticleIs Your Content Magnetic?
If you’re looking for a new outlook on creating quality content creation, you don’t have to look further than an everyday object for a little bit of inspiration – the magnet. Magnetic content is...
View ArticleWhat Does it Take to be Trust(Rank) Worthy?
We’ve previously discussed PageRank, so let’s dive right into TrustRank. The Concept of TrustRank Researchers from Stanford University and Yahoo! combined forces to come up with a link analysis...
View ArticleWas Penguin 2.0 What SEOs Expected It To Be?
Penguin 2.0 (or #4) officially rolled out on Wednesday May 22, 2013 but tools like MozCast showed turbulent weather in the days before Google’s long awaited algorithm update. If you haven’t been...
View ArticleUsing Advertorials in SEO Content Marketing
Google has a long standing policy on how it views links from advertorials. The explicitly say that it goes against their policy to sell links that pass PageRank. First off, let’s review what...
View ArticleWould You Read Your Blog Posts?
Although blogs are seen as more time sensitive with less staying power than "regular" content, it's useful to check off a few important things before you actually hit "Publish". When you keep these...
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Why SEO Isn’t Dead
Search engine optimization has been an element of online marketing for nearly two decades since its earliest beginnings in the mid 90s. The technique has changed significantly over time but it has...
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Top 3 SEO Strategies To Do Right Now
SEO is a marketing tool that is constantly changing so marketers need to adjust their strategies fairly often to keep up. SEO is still a crucial part of building an online presence so businesses must...
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Give Your Existing Content a Facelift
Although your focus in marketing may be to always continue creating new content, there are some benefits to revamping old content. Some of your best content may perform well and get tons of qualified...
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